In any message or communication, it’s not about you. It’s about them. Your audience.

And their attention is yours for only reason: what’s in it for you?

I read a great acronym for a presentation to remember this: WIIFY. A reminder that your content is only as good as your audience feeling its relevant to them.

Some ways to always check:

• “This is important to you because…”

• “What does this mean to you?”

• “Why am I telling you this”?

• “Who cares? You share care because..

• “So what”? Here’s what…

• “And?” Here’s why…

A WIIFY knows all too well =)