In the last few weeks, I’ve been seeing a sports documentary: ‘Man in the Arena’. It highlights Tom Brady and his milestones in an exceptional football career. (It’s worth a watch from acclaimed director Gotham Chopra.)

I was struck by something: the culture of the 2004 Patriots team. Two of Brady’s teammates: Mike Vrabel and Teddy Bruschi called their team “The Edgers”.

What does that mean? They always strived to get an edge — even as teammates. Based on extreme trust & courage, they pushed each other to their maximum potential. Every practice was a ferocious battle on who could out-work, out-compete, and out-will each other.

Bruschi shares: “It wasn’t about the more you could do, it was who could do the most.” And it led to massive success: 14-2 record with a 2nd consecutive Super Bowl win.

It made me reflect: with the company you keep, who elevates you to your edge?