There are many unspoken rules at work. And it’s been an ongoing process that I’m continuing to learn.

An example? How to influence — especially when you’re not in a position of power. I read a post by founder Tom Chavez that made me reflect. He writes: Don’t tell people what to do, enroll them in your plan.

It’s the idea that people won’t always listen to your what but be intrigued by the why. Leading with the goal, how your proposal ladders up to it, and how it will benefit them. And repeat it often; don’t expect it to sink in the first couple of conversations. Inspire with the vision of where you’re going rather than tell people what to do.

A good reminder from Tom: “Succeeding in business was a dialectic, a continuous process of shaping and discussing and becoming.”

P.S. It’s been difficult to see so many wonderful people affected by layoffs and reductions. Being let go is awful, and my heart is with many of you. Sending a lot of comfort to those affected.